Archive for the ‘The Cult of Kindle’ Category

I’m weary of these high-minded defenses of physical books as the spiritual manna that keeps our sacred literary heritage from sinking into the quicksand of popular entertainment and manic, internet-induced disenlightenment. Jonathan Franzen and Andrew Miller don’t mind so much if we’re reading trashy pop-novels on our Kindles, but when it comes to literary fiction—you know, the heavy stuff they write—well, that should be reserved for more reverential treatment. It will never occur to them, obviously, that the decline in “deep” reading has just as much to do with their god-awful novels and the spurious literary awards they vie for as it does with e-books or The Real Housewives.

A book, as I’ve defined it before, is really just a series of words strung together to tell a story of some kind. Some strings of words are far more beautiful (or concise, or resonant, etc.) than others, but the words themselves, written in a particular order by an author (or authors), are what matter. Tim Parks, in “E-books Can’t Burn,” reaches the same conclusion, but states it with more elegance:

The literary experience does not lie in any one moment of perception, or any physical contact with a material object (even less in the “possession” of handsome masterpieces lined up on our bookshelves), but in the movement of the mind through a sequence of words from beginning to end.

Unfortunately, his eloquence serves flat-out foolishness when he argues that e-books “bring us closer than the paper book to the essence of the literary experience.”

It is as if one had been freed from everything extraneous and distracting surrounding the text to focus on the pleasure of the words themselves. In this sense the passage from paper to e-book is not unlike the moment when we passed from illustrated children’s books to the adult version of the page that is only text. This is a medium for grown-ups.

It’s a very curious argument. Can it be that he has never used an actual e-reader? Granting the inveterate “problem of having to use two hands to keep a fat paperback open,” e-readers have far more built-in distractions than paper, including links that can be clicked in the text of the e-book itself. (What is it with these people who find holding a book open so goddamn unsettling? Are they similarly nettled when drinking a glass of iced tea, carrying groceries, typing out an email?)

And now we have the Kindle Fire, a complete tablet experience, and the Kindle Touch, which offers something called X-Ray: “With a single tap, readers can see all the passages across a book that mention ideas, fictional characters, historical figures, places or topics that interest them, as well as more detailed descriptions from Wikipedia and Shelfari, Amazon’s community-powered encyclopedia for book lovers.” But Parks apparently finds the paper book cover, that “repository of misleading images and tediously fulsome endorsements,” a greater assault on literary intelligence.

Compiling e-books gives “no fetishistic gratification as we cover our walls with famous names,” as if that is why readers have libraries, as if the same or greater fetishistic gratification isn’t on display when we trot out our latest electronic toys and tell onlooking (or not) strangers how fabulous they are, how we can’t imagine getting on without them.

Even more curious are the assertions that e-books are harder to ban or suppress by totalitarian forces (unless those forces shut off the electricity, restrict internet usage, or track whatever you happen to be reading), that e-books are “indestructible” (perhaps he doesn’t understand the nature of digital decay), and that e-books will remain forever in print (perhaps he hasn’t heard of Penguin’s impromptu decision to remove their e-books from libraries).

Most of the time, the beauty of a series of words depends on its ability to tell not just any story, but a true story.

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When kids get excited about reading, it’s a good thing. When they get excited about e-readers, I’m not so sure.  According to an article in the New York Times (“E-Readers Catch Younger Eyes and Go in Backpacks“), sales of young-adult e-books are booming, with HarperCollins reporting a 19% increase compared to a year ago.

Are parents buying these young adults Nooks and Kindles because they want to  “use the platform… as a way for kids to learn,” as one parent-blogger put it, or because the devices are becoming social markers like smartphones, with “tweens and teenagers clustered in groups and reading their Nooks or Kindles together, wirelessly downloading new titles with the push of a button, studiously comparing the battery life of the devices and accessorizing them with Jonathan Adler and Kate Spade coversin hot pink, tangerine and lime green.”

I suppose it could be a little of both, and the article is quick to point out that we don’t know yet “if younger people who have just picked up e-readers will stick to them in the long run.” My guess is that the kids who developed a love of reading before they got an e-reader will be glued to both print and electronic books. Experiencing the story inside the “covers” is what will matter to them, so the format in which the stories appear will be largely irrelevant.

The kids who showed no interest in books pre-Kindle, and whose parents did not actively promote and nurture such an interest (no, buying a Kindle doesn’t count), will dress up their machines for a few weeks, then toss them under the bed next to the old video games and “learning technologies” their parents hoped would do the job of parents.

I expected that all these young-adult e-books would at least be cheaper than their “dead tree” counterparts—would make sense economically, in other words—but here’s a price comparison I did today on Amazon of all the titles mentioned in the article:

Hush, Hush, by Becca Fitzpatrick:

$9.99 paperback; $8.99 Kindle edition

The Lion, the Witch and the Wardrobe, by C.S. Lewis:

$6.99 paperback; $7.99 Kindle edition; $35.24 paperback 7-book series set (unavailable on Kindle)

Pretty Little Liars, by Sara Shepard:

$8.99 paperback; 8.99 Kindle edition

I Am Number Four, by Pittacus Lore:

$10.79 hardcover; $9.99 Kindle edition

Before I Fall, by Lauren Oliver:

$7.20 hardcover; $9.99 Kindle edition

Clockwork Angel, by Cassandra Clare:

$12.05 hardcover; $9.99 Kindle edition

By my calculations, parents would save a total of $.07 on the Kindle editions, but of course they would have to buy a Kindle first (priced pretty reasonably now at $139).

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I just got another creepy email from Amazon’s Sunshine Carpet Cleaning Division:

Human companionship is a lot of work, after all. Why not just put a diamond ring on your Kindle and call it a life?

Valentine’s Day was easily the tawdriest “commemoration” on the calendar before I was asked to pay $139 to sex up a machine.

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A version of this article originally appeared in PopMatters on February 1, 2010.

READ MORE, the Kindle ad beamed from the margin of my Yahoo! mailbox. It was a promise, but it was also a subtle rebuke: If I could read more with a Kindle, it stood to reason that I wasn’t reading enough without one, and getting and consuming increasingly more information is an end in itself these days. About a week later, as if it could sense my indifference to its high-minded sales pitch, Amazon’s intrepid e-book reader emailed me. It thought I’d like to know that it only cost $299, and that over 300,000 of its most popular titles were available for “free wireless delivery in less than 60 seconds.” I logged out and anxiously waited for the Kindle to rap, ever so curtly, on my front door.

You can’t really blame the Kindle. The idea that someone might not want it, or might not be able to afford it, is simply not part of its program. When the first generation hit Amazon’s cyber-shelves in November of 2007, it sold out in hours (we’re on Kindle 2 now). Amazon CEO Jeff Bezos wrote a letter a few months later addressed to his shareholders, but it read awfully like a love poem to his new toy. “Kindle is purpose-built for long-form reading,” he wrote (not the Kindle, you’ll notice, just Kindle). “We hope Kindle and its successors may gradually and incrementally move us over years into a world with longer span of attention, providing a counterbalance to the recent proliferation of info-snacking tools.” (“Information snacking,” he explains earlier in the letter, is the tendency of our networked devices to drive us to distraction.)

The Kindle, in other words, unlike that nasty iPhone (on which Kindle books can be read) and Twitter, is the solution to our mind-shrinking malaise. It’s spreading the Word in electronic ink, and Bezos is the self-described missionary whose “admittedly audacious goal is to improve upon the physical book.” That he is “fervent” about making billions along the way is almost to miss the point.

Don’t get me wrong. I’ve been an unwaveringly enthusiastic Amazon customer for more than 10 years. When I buy something, that’s where I get it, and I routinely troll my Wish List and Recommendations page. So I want to assure the Kindle, as part of the family, that I bear it no ill will. In fact, I think it’s really cool. I had a hell of a time finding one, since they’re only available through the mother ship, and apparently everyone in my city is, like me, too vindictive to want to READ MORE—but never mind.

The Kindle is super light, easy to use, and the screen is easy on the eye, unlike my computer monitor or the iPhone. The ability to change text size is genius, especially for the visually impaired (though the blind have a powerfully legitimate gripe about the text-to-speech feature), and if I were a business traveler, I’d probably own two of the damn things. What bothers me is not the Kindle’s functionality, or the decommissioning of the physical book (to the sound of Taps) that may result, but the outlandish, at times outrageous rhetoric surrounding a machine that displays a fraction of available texts for a minority of people who can afford yet another endlessly upgradeable technology.

Even Better Than the Real Thing

“At the beginning of our design process,” Bezos says in the same letter quoted above, “we identified what we believe is the book’s most important feature. It disappears… We knew Kindle would have to get out of the way, just like a physical book, so readers could become engrossed in the words and forget they’re reading on a device.” He’s talking sense here, despite the overall creepiness of the address, and even though many people have come to regard reading as an intellectual and tactile pursuit. A book is fundamentally a bunch of words strung together to tell a story of some kind, and it shouldn’t matter how those chains of text are transmitted to the eyes or ears or fingertips, provided they are equally intelligible.

So, if content is king, if words are just words, then why do we need the Kindle? On the one hand, Bezos says he wants to “[improve] upon the physical book”; on the other hand, he admits he can never, in fact, “out-book the book.” What gives? Well, Bezos decided to add lots of cool stuff to the Kindle, that’s what—stuff you don’t and can’t get with traditional books. I’ve mentioned a few of these extras already, but you can also search texts, instantly define words, access Wikipedia and basic web functions, keep running notes while you read, and of course you don’t have to lug around hefty tomes or flip pages on windy beaches. The most important capability, however, according to Bezos, is the “seamless, simple ability to find a book and have it in 60 seconds.”

Even though Kindle books, when available, are generally cheaper than paper copies, I don’t see how uninterrupted access to the Amazon book store and the web make the Kindle “get out of the way,” thereby shoring up the ever-eroding art of long-form reading. The Kindle is very much in the way, as Bezos well knows. He has to redefine the book to beat the book, and the only way he can do that is by making it more like a portable PC, something that flaunts all the built-in short cuts and distractions the wired generations have come to expect, where a traditional book, by its very (soon-to-be outmoded) nature, has none.

Steven Johnson, who wrote the most even-handed article I’ve seen on the Kindle so far, put it like this: “It will make it easier for us to buy books, but at the same time make it easier to stop reading them.” He goes on to say what many of us already know: That the Kindle will eventually allow us full access to the internet (a la that nasty iPhone), the sine qua non of information-snacking. And if the Kindle doesn’t, another e-reader will, although at that point it won’t really be an e-reader anymore. “As a result,” Johnson continues, “I fear that one of the great joys of book reading — the total immersion in another world, or in the world of the author’s ideas — will be compromised.” And if the book is redefined—entrepreneurs are already refashioning “one-dimensional” novels into multimedia extravaganzas and interactive, “open work” experiences—how we “read” them will also change.

There is no denying the excitement of having every single book ever written instantly available and searchable and cross-referenceable. The prospect of downloading a recently “found” history of ancient Greece while standing in the shadow of the Parthenon is awesome, but only if one actually reads the book. The Kindle makes the first part possible, and that’s a great thing for those who can afford the privilege, but to say that it somehow increases the likelihood of the second part is either naive or disingenuous. And yet Kindlers and journalists alike insist not only that they can read twice as much on the machine, but that, in the words of Slate’s Jacob Weisberg, it “provides a fundamentally better experience” than printed paper. Clearly I’m missing something here.

Did Bezos endow his product with magical, cerebral and visual cortex-enhancing powers? If I shell out for a Kindle 2, should I expect glassy-eyed men from Amazon’s Sunshine Carpet Cleaning Division to beam into my abode offering up the divine secrets of READ MORE in exchange for the one thing that can’t yet be collected over the internet—a blood signature?

Brand Name Faith

James Wolcott argues in Vanity Fair that the Kindle, along with our increasing retinue of digital extensions, is emblematic of a cultural shift away from snobbery and self-aggrandizement, a kind of progressive, equalizing force that is leading or will lead to a new kind of consumerism in which our possessions “will be arrayed and arranged to show off not our personal aesthetics or expensive whims but our ethics…”

The first idea, at least, seems sensible on the surface, and it’s been circulating for awhile. That guy reading the Dave Eggers novel on the patio of the coffee shop isn’t just reading a Dave Eggers novel; he’s advertising the fact that he’s reading a Dave Eggers novel (on the patio of a coffee shop). That’s the nature of real books, says Wolcott—they “help brand our identities.” On the other hand, if the guy on the patio of the coffee shop is peering into a non-descript slice of plastic, we don’t know what the hell he’s reading. The Kindle removes the temptation, or so goes the argument, to inject affectation and disingenuousness into the experience of reading, while at the same time preventing passersby from judging us by the covers of our books. (I’m reminded here of E.T. holding up that long, gnarled, glowing finger in front of Elliott’s tear-streaked face, telling him to be good.)

While I thank all my digital storage units for making me a better (fitter, happier) culture consumer, isn’t the Kindle itself (or the iPhone, or a netbook) just as much a potential marker of superior taste as a Dave Eggers novel, a Miles Davis CD, or a Louis Vuitton purse? If anything, the Kindle is even more of a signifier because it’s still new enough and rare enough to be a novelty item, and it’s not like people can check it out in stores, remember.

Reading on a Kindle doesn’t advertise the flavors you enjoy consuming, but the means by which you enjoy consuming those flavors, and when the means involves a new technology that is so exclusively acquirable—long-term financial commitment plus sight unseen availability—it has the appearance of being stamped with an esoteric, almost mystical quality, penetrable to the faithful (i.e. those who paid for it) alone. The mission of the exuberant new convert then becomes, now and always, to preach the gospel to the unsaved. (Here’s Bezos again, in Newsweek: “This is not just a business for us. There is missionary zeal. We feel like Kindle is bigger than we are.”)

Just check out the Kindle Boards, where members decry those who cling to real books for their feel and smell, while simultaneously gushing in a different thread about the cute names they’ve given their Kindles; or go to the “See a Kindle in Your Area” forum on Amazon, where thousands of total strangers offer (plead, even) to show their Kindles to thousands of other total strangers. This is the kind of thing that happens when you mistake the shell—be it a real book or an e-book reader—for the pearl.

I’m not implying that all Kindle owners (or Kindle resisters) are snobs or zealots, only that the infatuation many of them drape over the machine comes down to this novelty effect and a heightened brand loyalty—“Kindle is bigger than we are”—as does the claim that a human being unrestricted by cataracts or arthritis is able to—abracadabra!—read more on electric pages than the real paper the electricity tries so hard to emulate. It simply doesn’t take that long to flip a page. Also, if you loathed reading before and—presto chango!—can’t get enough of it now, then you’re probably the one crocheting a sweater for Katie the Kindle, because it’s sure not what’s inside books that you’ve got a thing for. There is no magic in Amazon’s e-reader, I’m afraid, except perhaps the sham alchemy that conflates buying books with somehow understanding them, thereby vanishing that troublesome, soon-to-be anachronistic intermediary step of having to read more than a few paragraphs of any given narrative.

And what should we make of the more serious claims that the Kindle marks “a cultural revolution” of Gutenbergian proportions, to once again quote Jacob Weisberg? Or how about this one, from the Wall Street Journal, referring to the global availability of the Kindle 2: “The only other events as important to the history of the book are the birth of print and the shift from the scroll to bound pages”? I said before that, as long as books are equally readable and manipulable, it doesn’t matter what kind of package they come in. But there’s something just as important as intelligibility, and that’s accessibility.

Right now Google is involved in litigation that will determine whether or not they have a monopoly on the millions of books they’ve digitized and will continue to digitize, books they ultimately want to make available to the rest of us for a fee of their determining. Amazon, no doubt, is paying tenaciously close attention. There is, I’m sorry to say, nothing new, and certainly nothing revolutionary, about having to pay cash for the means to gain knowledge. A digital library that boasts every word ever written means precisely zip to those who have long been marginalized from traditional education at all levels, and now stand to be locked out of the next phase of information delivery. The fact is that right now anyone can check out a “dead tree edition” (as many Kindlers refer to real books, as if paper wasn’t more biodegradable than Kindle plastic) from the library, but not anyone can afford to read one on a Kindle, despite absurd pronouncements that the e-reader “pays for itself.”

Digital Ivory Towers and the Philosophy of READ MORE

I prowl Amazon’s customer reviews, too, every chance I get. The last paragraph of one of them jumped out at me while I was looking for free Kindle editions of the works of Charles Dickens:

This is another example of how the Kindle has, overnight, made vast and important literary collections instantly accessible to the ordinary reading public without having to make the public library your second home, or impoverish oneself, or devote thousands of square feet at home to musty, smelly, roach-loving old books.

First of all, and as I just discussed, literary collections aren’t instantly accessible unless you buy a Kindle, and the assumption that the “ordinary reading public” can do just that, as well as commit to continuing iterations, is as common as it is wrongheaded. The statement about libraries is incredibly strange. Why would I need to make it a second home if I can bring a whole bunch of books back with me to my first home, that being an essential function of libraries? And then there’s the last bit, about the Kindle liberating so much space (thousands of square feet?), and about real books hogging up so much of it, and doing it so uncleanly. It occurred to me that I’d been reading very similar sentiments (“SPACE! SWEET, SWEET ACTUAL SPACE!” ran part of one) over the last few months while poring over Kindle articles and Kindle boards and Kindle blogs and Kindle reviews and Kindle comments.

In an article for PopMatters called “The Future is an Empty Room,” Michael Antman, after extolling the legitimately democratizing, “almost miraculous” forces of the internet and paradigm-exploding digital technologies, talks about his wariness of the preoccupation with the mere space carved out by this digitization, and the accompanying (and evolving) 21st Century perception of the shabbiness and awkwardness of real things like CDs and paintings and neighborhood shops, and especially books, all of which he identifies not as clutter but as “signs of pleasure and happiness and life.”

He’s not talking about the practical desire, which I share in a big way, to squeeze a few more square feet out of the one-bedroom apartment I share with my fiancé and the longest cat I’ve ever seen. Digital culture tends to consecrate the harvesting of space not only as a bottomless, indiscriminating data bank, but as an embodiment of the future, both aesthetically and ideologically. If what we want, really, is more of everything, then there’s nothing better to hope for or emulate than infinite fill-ability. Who cares, really, about what’s inside, about what might live on all these new worlds pinpricking the void? We’re too upgraded for that—we move too fast now. No one wants to be stuck in the old program, that musty, smelly, roach-loving, beat-up world of “real” objects and face-to-face relationships that are prone to so much dullness, error, breakdown, rejection, corruption, death.

***

The last email I got from the Kindle—GIVE THE GIFT OF READING—wanted me to know that it was now only $259, and that it offered even more (360,000) of the most popular books, newspapers, magazines, and blogs. The delivery time remains stuck at “less than 60 seconds,” but nobody’s perfect. Not yet. I don’t know how many years it’s going to take, but eventually everybody who’s anybody will be carrying around an all-purpose slate or tablet of some sort, and we really will be able to call up “every book every printed, in any language,” instantly.

If this future is anything like Gene Roddenberry’s utopian Star Trek incarnations, we’ll still be compelled and fascinated by the original, unabridged, un-upgradable chains of words that make up Asimov’s I, Robot and Thucydides’ History of the Peloponnesian War. But when I think about the final frontier these days, I think mostly of that early scene in 2001, when a professionally pleasant, well-dressed man arrives on a space station on his way to the Moon and clicks down that silent, curving, gleaming white corridor, passing the prim, cold windows of a Hilton and a Howard Johnson’s. He stops for awhile among some colleagues, sitting down at an orderly spread of slight white tables and bright red chairs for what turns into an awkward conversation, everyone stiff but perfectly cordial.

A systematic, tragic irony pulses through this violently clean, HAL-9000-automated universe: We had to become like machines to get to the stars, and we’ve just discovered something strange and wonderful out there among them that requires the long-form intelligence and long-form empathy of a human being.

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